I founded Novalia over ten years ago in Cambridge, UK.  My team and I add interactivity to ordinary objects such as posters, books, packaging, walls and floors.  We have invented the technolgy that allows this to happen by making use of a combination of conductive ink and conventional electronics. Although we embrace technology we also ensure great design and experience is always anyones first contact with anything we create. 

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I hope to share below some stories from our company and what it is like to start, build and try to never stop building a business.