I founded Novalia over ten years ago in Cambridge, UK. My team and I add interactivity to ordinary objects such as posters, books, packaging, walls and floors. We have invented the technolgy that allows this to happen by making use of a combination of conductive ink and conventional electronics. Although we embrace technology we also ensure great design and experience is always anyones first contact with anything we create.
I hope to share below some stories from our company and what it is like to start, build and try to never stop building a business.